Client Overview
Brilliance Aesthetics, founded by Michelle Boulton, is a premier aesthetics clinic specialising in advanced skincare treatments. Located in Market Deeping, Lincolnshire, the clinic is renowned for its personalised approach and commitment to enhancing natural beauty.
The Brief
Michelle Boulton approached Nxt Web Design with a need to revamp her outdated website and enhance her clinic’s online presence. The existing website lacked user-friendliness and did not effectively showcase the range of services offered. Additionally, Brilliance Aesthetics needed a robust social media strategy to engage with potential clients and build a loyal community.
My Approach
Nxt Web Design crafted a comprehensive solution that included a complete website redesign and ongoing social media management:
Website Redesign:
- Developed a modern, responsive website that reflects the elegance and professionalism of Brilliance Aesthetics.
- Enhanced user experience with intuitive navigation and clear calls-to-action.
- Integrated an online booking system to streamline client appointments.
- Created dedicated pages for each service, complete with detailed descriptions and client testimonials.
Social Media Management:
- Developed a cohesive social media strategy to increase engagement and brand visibility.
- Curated visually appealing content showcasing treatments, client transformations, and expert tips.
- Implemented targeted advertising campaigns to reach a wider audience.
9.5%
Decrease in bounce rate
22.5%
Increase in average session duration
130%
More page views
Process
- Conducted an in-depth analysis of the existing website and social media channels.
- Collaborated with Michelle to understand her vision and business goals.
- Designed and implemented a customized website using the latest web technologies.
- Established a content calendar for consistent social media posting and engagement.
The Results
Website:
- Achieved a 60% increase in website traffic within the first three months post-launch.
- Increased overall appointment bookings by 40%.
- Improved search engine rankings, resulting in higher visibility for local searches.
Social Media:
- Grew the social media following by 50% in six months.
- Boosted engagement rates with interactive content and client testimonials.
- Successfully launched a promotional campaign that resulted in a 30% increase in new client inquiries.
Nxt Web Design truly transformed my online presence. The new website is not only beautiful but incredibly functional, and their social media management has brought in more clients than I ever imagined. I couldn’t be happier with the results!” – Michelle Boulton, Owner of Brilliance Aesthetics